Theory: Andrew Goodwin and Laura Mulvey

Goodwin's theory

According to Goodwin, there are some key aspects of music videos:

-Genre conventions

-Visuals match with lyrics

-Visuals match with music

-Need of close-ups

-Notions of looking

-Intertextuality

Mulvey's theory

Male gaze theory:

-Camera/audience always represent's a heterosexual man's perspective

-Women are only portrayed as one of two possibilities