Analysis of Digipaks

CD digipaks are a printed card packaging that is often used for CDs and/or DVDs. The digipak, made from cardboard stock, contains an internal plastic holder that is capable of holding one or more discs.

Digipaks are important as they promote the artist's image. It creates brand identity which after all, it is crucial for record label companies as they do this for profit. Therefore, it is something that I have to take in consideration in order to advertise my artist and song and to build an image. I decided to analyse two different digipaks of artists I like to have an idea of what to include on mine.