Making of Social Media Page

INSTAGRAM ACCOUNT: https://www.instagram.com/wearetourism/

Social media is a powerful marketing tool for artists which is why I decided to create a social media page in order to promote my band and its products as well as share some insights with my audience in order for them to be a part of this.

Firstly, I had to think about the platform. I decided to go with Instagram as I believe that currently it is one of the most popular platforms and it is the most personal one (as you can post, message, share stories...).

Then I decided to think of a name, a feed which matches with my band and genre's aesthetic, ideas of things I could post...

I took a look at different social media pages of different bands and artists such as:

@arcticmonkeys

@backstreetboys

@thecure

What these profiles have in common is that their usernames all include the name of the band and they are all mostly promotional instead of personal. They have posted pictures or videos promoting their tour dates, their backstage of filming, pictures they have used for their digipaks...

Therefore, I decided to come up with the name: @wearetourism

Then I did a brainstorm of ideas that I could include in my stories and posts:

-Tour dates

-Behind the scenes pictures

-Final digipak

-Merchandise

-Stories

All of these ideas will be posted and updated in my page, don't forget to follow!